PPC (Google Pay Per Click) Marketing Specialist

We are looking for a PPC Specialist for our team.

Responsibilities:

• Familiar with Google Analytics and Google Tag Manager, setting up goals and installing tracking.
• Oversee and enhance Google Ads accounts to meet performance and budget goals.
• Experienced in managing advertising campaigns for e-commerce websites.
• Evaluate campaign effectiveness, extract insights, and execute strategies to enhance results.
• Discover expansion possibilities within client accounts, spearheading the adoption of new features and testing efforts.
• Offer advice on technical and creative excellence while addressing client concerns.
• Keep abreast of industry trends and updates in Google Ads, disseminating knowledge within the team.
• Ensure transparent and consistent communication with clients.
• Responsible for overseeing and optimizing digital advertising expenditures across various platforms. Monitoring click-through rates, conversion rates, and overall ROI to ensure efficient use of advertising budgets.

• Google Analytics and Google Tag Manager Knowledge.
• Google AdWords experience.
• Google Shopping Experience.
• 2+ years of agency experience or 3+ freelance.
• Good English and communication skills.

We consider it a plus if you have:

• Experience in Amazon ads.
• Experience in eBay ads.
• Experience in LinkedIn Ads.
• Experience with product feed optimisation tools (for example Channable).
• Experience with English speaking markets.

What we offer:

• 37.5h work week.
• Private health and accident insurance.
• 24 - 37 work holidays per year including your birthday.
• Flexible career progression opportunities.
• Ability to work from home or one of our offices.
• Ability to choose your own start time.
• Interesting and diverse international projects.
• Options to travel to UK and Latvia.
• Quarterly events in Riga and annual Christmas party.