Job Description
Key Management Areas of Responsibility
To perform SEO audit and prioritize projects according to impact on business goals and objectives
Collaborate on goal definition for success
Provide recommendations and execute/manage strategies for content development in coordination with SEO goals – general and keyword specific
Define requirements, tasks, and resources associated to SEO strategy
Manage and execute implementation of SEO strategy
Management on strategy/project development, timelines, and results
Keep pace with SEO, search engine, social media and internet marketing industry trends and development
Developing and refining an SEO experimentation framework. Running A/B tests to understand which SEO strategies and tactics are most effective at impacting business goals
Collaborate with engineering to implement SEO technical best practices
Develop and manage internal SEO tools and dashboards to track progress against company goals
Key Functional Areas of Responsibility
Tactical SEO work such as optimization of existing content, improving site architecture, monitoring competitors, and keyword research
Perform keyword research in coordination with business objectives to optimize existing content and uncover new opportunities
Provide SEO analysis and recommendations in coordination with elements and structure of websites and web pages
Help to create and support marketing content to socialize and use for social media purposes (e.g. customer videos briefs, customer case studies, blog posts, posts from analysts and customers)
Develop and implement link building campaigns
Develop, manage and execute communication/content strategies via social communities in coordination with client goals
Monitor and evaluate search results and search performance across the major search channels in order to improve rankings
Research and administer social media tools in support of clients’ social media strategy
Monitor and evaluate web analytics dashboards and reports in order to develop and recommend SEO strategies
Contribution to the company blog and at least one social media community
Communication to team and management on project development, timelines, and results
