Digitas is part of one of the world's largest groups of communication, media, and technology companies, Publicis Groupe, which is represented in Latvia by SIA MMS COMMUNICATIONS LATVIA. Using comprehensive data, technology, creative, media capabilities, and a proprietary strategy and tactical planning process called North, Digitas delivers ambitious results in digital media campaigns, social media marketing, CRM loyalty programs, and digital transformation of marketing. A leading global marketing agency in Gartner's Magic Quadrant for six consecutive years, Digitas serves the world's leading brands through a global network of more than 4,500 employees in 40 countries and 60 offices. For more information, visit www.digitas.com.
Summary of the role: to be the point of contact for the Client and agency key specialists in the Baltics. Will report to Client Business Lead and manage full purchase funnel digital media activities in close cooperation with the Digital media lead, E-Commerce lead, and their teams.
What Digital Account Manager will do:
- Maintain communication with other departments and other markets within the Publicis Groupe
- Take a leading part in the development of tactics for digital campaigns
- Prepare clear brief tasks for the leads of directions for planning/set-up/reporting and control digital campaigns based on media strategy agreed upon with the Client
- Collect and provide in-time reporting of advertising campaigns to the Client Business Lead
- Control of deadlines and key KPIs for projects
- Initiate the implementation of new procedures for Client service improvement
- Team coordination on the Baltics level and project management
- Lead and control the invoicing process
