Junior Paid Search Specialist

• Plan & setup SEM campaigns based on the high-level strategy provided by the Head of E-commerce
• Collect and analyze data, identify trends and insights to achieve maximum ROI in paid search campaigns
• Track, report, and analyze website analytics and SEM initiatives and campaigns
• Manage campaign expenses, stay on budget, estimate monthly costs, and reconcile discrepancies
• Optimize ad copies for paid search engine marketing campaigns according to instructions provided by the Head of E-commerce
• Control paid keywords performance
• Research and analyze competitor advertising ad copies and links; campaign report
• Understand client's brands, structure, and industry
• Willing to learn, innovate, and implement innovations

• At least 1-year experience with SEM
• Experience managing PPC campaigns across Google
• Understanding of the main metrics and how they correlate with each other (CPC, CTR, IS, QS, CPA, etc)
• Experience with website analytics tools (e.g, Google Analytics)
• Strong analytical skills and excellent attention to detail
• Curious about the newest trends and best practices in search engine marketing
• Familiarity with A/B and multivariate experiments is a plus
• An understanding of how SEM fits into the wider area of digital marketing
• Very good Latvian

To be a part of epic projects, working with global brands. Possibility to gain and share knowledge globally. The program of employee development.Possibility to live & work remotely in one of Publicis group offices.Gross salary 1300-1500 EUR; health insurance.