ROLE DESCRIPTION · PRIVATE & CONFIDENTIAL
Chief Marketing Officer
One marketing owner across the group's five brands
Reports to: Founder Scope: Marketing across all five group brands
Team: Sole owner now; builds and leads a team as the group scales. Remuneration: Subject to experience.
The role
This is a single, senior marketing role that owns the whole marketing function across the group's five brands. It is deliberately broad: the same core job — get each brand's voice right, run its channels, and take its products to market — repeats five times over, with the channel mix changing from brand to brand rather than the remit.
The role operates in three modes. Some work is run end to end by this role; some is built together with the Founder, who stays close on direction and sign-off; and some is briefed out to specialists, with this role setting the brief, holding the standard and owning the outcome. Breadth is the point of the job — this is one person holding the whole picture, not a single-channel specialist.
Why this role is also the engine
One of the group's brands is a consultancy and agency that resells, to outside clients, the very marketing capability this role runs internally for the other brands. In other words, this role and that agency's core service are the same capability. Whoever takes it on is effectively running the agency's scale offering from day one — the only question is whether the client is us or someone else. As that side of the business grows, this role hires, trains and manages the team that delivers it.
Key responsibilitiesOwns outright — run end to end
Decisions, output and results all sit with this role.
- Narrative & messaging — how each brand sounds. Positioning, story and messaging for all five brands, written off the back of each brand pack.
- Social media — plan, write, post and reply. The full organic social programme across every brand.
- Cold outreach — the group's outbound programme, run through a dedicated cold-outreach platform. Currently the managed-IT (MSP) business only.
Shared with the Founder — built together
This role drives; the Founder stays in the room on direction and sign-off.
- Product & campaigns — what each brand sells and how it goes to market. Campaign planning starts from the product mix under each brand.
- Team build — recruiting, training and managing a marketing team as the agency side scales. A later phase, but this role leads it.
Directs through specialists — set the brief, hold the standard
A specialist executes; this role owns the outcome.
- Landing pages — briefed to developers, alongside the Founder.
- PPC — directed through a PPC specialist. The role works alongside the specialist, not around them.
- SEO — directed through an SEO specialist, on the same basis.
Scope — the same job, run five times over
The remit is consistent across brands; the channel mix is what changes. In summary:
Brand
What this role runs there
Priority
Managed IT (MSP)
Full channel mix — narrative, social and cold outreach owned; landing pages, SEO and PPC directed. The only cold-outreach programme in the group.
Priority one
Software business
Narrative and social owned; landing pages, SEO and PPC directed. Product-led, so no cold outreach. Marketing effort leads with its flagship product.
Product-led
AI document audit
Narrative and social owned; landing pages, SEO and PPC directed. A new launch that needs positioning built from the ground up.
New launch
Consultancy & agency
Narrative and social owned; landing pages and SEO directed. This is also the productised version of the role itself (see below).
The engine
Social film network
Narrative and social owned; landing pages and SEO directed; PPC to be confirmed. One product, no sub-brands — the simplest to market.
Single product
Full brand packs exist for all five brands and should be read before any narrative is written. A separate, fuller product strategy sits behind this — the managed-IT (MSP) business alone carries several sales angles (the core IT relationship, AI automation and transformation, and more to come).
Who you'll work with
A small, hands-on team. Everyone below is a direct working counterpart.
- Founder — direction, product and brand across all five brands; the main counterpart on everything built jointly.
- Audit-product lead — heads up the AI document-audit product and is the main point of contact there; also involved in the consultancy side.
- Film-network lead — the counterpart on the social film network.
What we're looking forEssential
- Demonstrable, hands-on experience in the areas this role is built around: narrative and messaging, social media, and landing pages.
- A track record of working alongside PPC and SEO specialists — briefing them and holding a standard — rather than working around them.
- Genuine breadth. This is one person owning marketing across five brands, and breadth is the job itself.
How we'll weigh it
- A full track record across every single area is not required. Where the fit is right and the enthusiasm is real, that counts for a great deal and the rest can be built.
- Someone who has run one channel very deeply and nothing else will find this a stretch — which is worth being honest about up front.
Remuneration
Remuneration is subject to experience. The range is €2500 - €4500 per month.
Private & confidential · Role overview
