Bring AI into our lifecycle marketing. From day one you will produce newsletters hands-on and help turn 'we should use AI for this' into flows that actually run: smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is new to the team, and you will help shape how we build it.
Have you started using AI in marketing work, and want to go deep on it in a real CRM role? We are honest: AI is the skill our CRM team is light on today. That is exactly why this role exists, and why you do not need years of it to join.
TCG's CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we are deliberately adding. Think of this as a hands-on, AI-first CRM role: you produce newsletters from day one while pairing marketing basics with practical AI (content generation, predictive segmentation, personalization, workflow automation), and help the team use it responsibly, with a human always on the last mile.
The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role gets to work on.
In a nutshell run hands-on newsletter production and make our CRM smarter with AI (content, segmentation, personalization), learning and leveling up as you go.
What you will do, and what we need from you. Side by side, no surprises.
- Produce newsletters, hands-on. From day one you build and ship regular newsletters end to end: this is a working production seat, not only an AI layer on top.
- Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments, with a human reviewing the last mile.
- Sharpen segmentation. Apply AI and predictive approaches to find the right customers: churn risk, next-best-offer, lifetime value.
- Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
- Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
- Share what works. Document the prompts and approaches that work, so the team can reuse them.
