Affiliate & Outreach AI Visibility Specialist (Riga)

Own how our brands get found and cited: in affiliate networks, in editorial coverage, and increasingly inside ChatGPT, Gemini and Google AI Overviews. You build the partnerships and earned coverage that put our shops in front of people who barely type a search query any more.

Search is splitting in two. Half our future customers will still click a link; the other half will read an answer a language model wrote, and that answer only mentions us if the open web does.

This role owns the off-page half of that problem. You run our affiliate partnerships and earn coverage from publications that carry weight, then make sure those pages are the ones language models cite. It is one job, not two: the relationships that bring affiliate revenue bring the mentions that make us visible in AI answers. You get a budget, agency relationships and a direct line into our SEO team.

To be clear, this is outreach and partnership work, not on-site SEO or editing our own websites, and it is an on-site role rather than remote.

The Customization Group is a global leader in mass customization and print-on-demand e-commerce, manufacturing up to 2.5 million personalized products daily across production sites in Germany, Poland, the USA and Latvia, and reaching customers through 20+ online shops and 1,000+ partner stores: 750+ people, 40+ nationalities, 10 locations.

In a nutshell -you own affiliate partnerships and earned coverage, and you make our brands the ones AI answers cite.

At a glance

Location

Riga, Latvia

On-site

Team

Marketing

global scope

Scope

Affiliate & earned coverage

boosting AI-answer visibility

Pay

EUR 2,200-2,800

gross per month

Experience

Mid-level

3+ yrs affiliate & outreach

Start date

Flexible

up to ~1 month notice

The role in detail

What you will own, and what we need from you. Side by side, no surprises.

What you will do

Ordered by share of your week: partner and publisher relationships take the largest slice, and the AI-visibility work grows out of them.

• Run the affiliate partner portfolio.
• Build relationships with new partners, keep existing ones productive, and work alongside our agencies rather than handing everything to them.
• Own the affiliate budget.
• Plan the spend, decide on media placements and partner positioning, and show what each placement returned.
• Earn editorial placements.
• Answer journalist requests on HARO, Qwoted and SOS, pitch proactively to relevant writers, and send products out for review where it fits.
• Design promotions partners want to run.
• Build the offers and campaigns that give publishers and affiliates a reason to feature us.
• Prioritise what language models cite.
• Go after high-authority publications first, then track whether those URLs actually surface in ChatGPT, Gemini and Google AI Overviews.
• Create work worth citing.
• Original research, consumer surveys, expert collaborations and case studies: assets that earn links instead of asking for them.
• Align with SEO and the wider team.
• Share keyword targets with the SEO team, and pull in design, product and legal to get assets out and deals signed.

• Affiliate marketing experience. Typically 3+ years running affiliate partnerships: signing partners, managing networks, and growing the ones that work.
• PR and outreach as daily work. Cold pitches, follow-ups, and the rejection rate that comes with them, with earned placements you can point to.
• AI-first in how you work. You have used AI tools hands-on for at least a year, you know how to give a model the right context to get a useful answer, and you check what it gives you before passing it on. Bonus if you have built something small with AI yourself.
• A track record you can show. Placements you earned, partners you signed, links that came from a pitch rather than a purchase.
• Budget and negotiation. You have managed an affiliate budget and negotiated terms with partners or agencies.
• Negotiation-level English. You will work with teams across several countries.

Nice to have

• Some off-page SEO.
• Tracking visibility in AI answers.
• Original-research campaigns.
• E-commerce background.

• Approved headcount signed off, not exploratory
• Your own budget you plan the affiliate spend
• AI tooling paid access to the tools you need
• International team 40+ nationalities across 10 locations
• Local benefits health coverage, paid leave and local perks