CRM Expert

At IPF Digital, we are on a journey to become a skills-based organisation — one where what you can do, how you think, and how you grow matters more than a perfect checklist. If you’re excited about CRM, automation, and creating meaningful customer journeys, we want to hear from you — even if you don’t tick every single box yet.

As a CRM Expert, you will be part of the IPF Digital Hub CRM Team, responsible for planning, executing and analysing multi-channel CRM campaigns across six IPF Digital markets. You’ll work at the intersection of marketing, technology and data, helping our markets reach their targets while continuously improving customer experience and efficiency.

This role can be based in Warsaw and operates in a truly international setup.

About the team

The Hub CRM Team partners closely with local market teams, Product, IT and Marketing to design and deliver high-quality, automated omnichannel campaigns using Salesforce Marketing Cloud. We focus on scale, automation, learning, and continuous improvement — always with customer experience and business impact in mind.

If you enjoy combining technical skills, analytical thinking and creativity, and want to influence CRM maturity across multiple markets, this role offers plenty of room to grow.

Core technical & CRM skills

• Advanced knowledge of SQL and its application within Marketing Cloud.
• Strong experience with Salesforce Marketing Cloud (certifications are highly desirable).
• Experience designing complex, multi-step customer journeys.
• Solid understanding of marketing automation and omnichannel CRM campaigns.
• Knowledge of HTML for email creation and optimisation.

Analytical & problem-solving skills

• Strong analytical mindset with the ability to solve problems and work with data.
• Attention to detail and ability to work effectively under time pressure.
• Goal-oriented, with a focus on business outcomes and efficiency.

Collaboration & communication

• Fluent business English (spoken and written).
• Excellent communication skills, able to work with both technical and non-technical stakeholders in a distributed environment.
• Confident, supportive and collaborative team player.

Experience that supports success

• At least 3 years of hands-on experience delivering multi-channel CRM campaigns using Marketing Cloud.
• Extensive experience in marketing automation.
• Experience with other Salesforce products is a strong advantage.
• Exposure to project management or coordination activities is beneficial.

Our hiring approach

As part of our skills-first recruitment process, you may be asked to complete a practical work challenge. This gives you a chance to showcase your skills, your way of thinking, and your problem-solving approach – beyond what’s on a CV. In the next steps, we’ll focus on getting to know you better through conversations around culture fit and soft skills, to ensure we’re a great match for each other.

• Real opportunities for growth – enjoy access to a variety of internal learning and external development initiatives.
• A fully free mental health platform with access to certified professionals: psychologists (including child psychologists), dietitians, business coaches, and physiotherapists.
• Relaxed team integrations – kayaking, cycling, workshops, team outings… we enjoy spending time together, and we make it happen regularly.
• Move your body, clear your mind – you can use a Multisport card or use private health care coverage.
• A truly international environment – we collaborate with teams from Mexico to Australia. Sounds exciting? That’s just our everyday reality.

From office life

• Company parking where you can book a parking place.
• Weekly team lunches – enjoy vouchers to nearby restaurants (yes, sushi included!).
• Brand new office in a prime location – Gdański Business Center in Warsaw, just 5 minutes from Dworzec Gdański metro station. Inside: 3 types of coffee, ping pong, and a chillout room. Tempted?
• Flexibility is not a buzzword – hybrid work model (2 days a week at the office) and flexible hours are our standard, not a perk.

Here’s how our team describes our culture

The culture at IPFD is driven by our shared values. People are put first, we accept differences and encourage individuality. Due to our flat business structure, we enjoy collaborating together. Enjoying some good times together is also highly encouraged!

Sounds good? We all think so at IPF Digital.

• Campaign execution & automation: Design, build, test and implement automated, omnichannel CRM campaigns on Salesforce Marketing Cloud. Partner with local business teams to support monthly targets and campaign delivery. Translate business needs into effective, scalable CRM solutions.
• Technical & data expertise: Use advanced SQL to support campaign logic, data segmentation and performance analysis. Apply HTML knowledge to email creation and optimisation. Ensure strong email deliverability and technical best practices.
• Continuous improvement & learning: Capture insights and learnings from ongoing campaign delivery to refine processes and ways of working. Proactively suggest improvements to increase conversion, improve CX or reduce costs. Develop and propose new AUTO CRM campaigns that increase coverage and reduce ad-hoc workload.
• Collaboration & enablement: Act as a trusted CRM partner for markets, answering questions about platform capabilities and solutions. Deliver Marketing Cloud training for new users. Communicate clearly with IT, management and business stakeholders on status, issues and solutions. Be an engaged team player who supports others and contributes to a positive, high-performance culture.