CRM Specialist, AI-first (Riga)

Job Description

Bring AI into our lifecycle marketing as an AI-first CRM manager. From day one you'll produce newsletters hands-on while turning “we should use AI for this” into flows that actually run — smarter segmentation, generated content at scale, personalization that would take a human team weeks. This AI capability is new to the team; you get to shape how we build it.

TCG’s CRM team runs lifecycle messaging across 20+ shops, and AI is the capability we’re deliberately adding. Think of this as an AI-first CRM manager seat: you’ll do hands-on newsletter production from day one while pairing marketing know-how with practical AI — content generation, predictive segmentation, personalization, workflow automation — and set the standard for how the team uses it responsibly, with a human always on the last mile.

The Customization Group is a global leader in mass customization and print-on-demand e-commerce. We manufacture up to 2.5 million unique, personalized products daily across production sites in Germany, Poland, the USA, and Latvia. Millions of customers find us through our 20+ online shops and 1,000+ partner stores. AI applied to that scale of customer data is the opportunity this role owns.

In a nutshell -run hands-on newsletter production and make our CRM smarter with AI — content, segmentation, personalization — setting the standard as you go.

What you will do

Produce newsletters, hands-on. From day one you build and ship regular newsletters end-to-end — this is a working production seat, not only an AI layer on top.
Generate content at scale. Use AI to draft and adapt campaign copy across shops, languages and segments — with a human reviewing the last mile.
Sharpen segmentation. Apply AI and predictive approaches to find the right customers — churn risk, next-best-offer, lifetime value.
Personalize the message. Build dynamic, AI-assisted personalization into lifecycle flows.
Automate the busywork. Turn repetitive CRM tasks into AI-assisted workflows the team can reuse.
Set the standard. Document prompts, guardrails and what works, so AI use spreads across the team safely.

Requirements

Typically 2–4 years in CRM, lifecycle or email marketing.
Hands-on, demonstrable experience with agentic AI in a marketing context — content generation, segmentation or automation workflows you've actually built and shipped, not just general familiarity with AI tools.
Comfortable with a CRM/ESP platform (Emarsys, Iterable, Braze, CleverTap or similar).
Able to judge AI output critically — you know when it’s good enough and when it isn’t.
Working-level English for a globally distributed team.

Nice to have

Deeper prompt-engineering craft, or a track record standardizing AI-assisted workflows for a team.
Basic data skills (SQL, spreadsheets) for segmentation.