Digital Growth Manager

Join our team as a Digital Growth Manager, who will lead end-to-end conversion rate optimization initiatives across web and mobile platforms, driving measurable revenue impact and continuous improvement of the customer journey.

This role requires a strategic thinker with strong analytical capabilities, deep experimentation expertise, and proven experience in performance-driven fintech or high-growth digital environments.

How You’ll Make an Impact

Strategy & Ownership

• Develop and execute a global CRO strategy aligned with business growth targets
• Own the experimentation roadmap across full customer journey
• Identify the highest-impact opportunities using a structured prioritization framework
• Act as a strategic partner to Product and Marketing leadership, influencing roadmap and growth initiatives

Experimentation & Optimization

• Design, run, and scale A/B and multivariate experiments
• Develop high-quality hypotheses based on behavioral data, analytics, and user research
• Ensure experimentation rigor, including proper test design, sample sizing, segmentation, and result interpretation
• Drive optimization of key journeys, including landing pages, application funnels, onboarding, and offer presentation
• Balance conversion improvements with risk, compliance, and long-term customer value

Analytics & Insights

• Analyze funnel performance, cohort behavior, and user journeys to uncover actionable insights
• Ensure data quality and tracking accuracy in collaboration with data and engineering teams
• Define and maintain dashboards and reporting frameworks to track impact
• Translate data into clear insights for stakeholders and leadership

Global Market Optimization

• Identify variations in user intent, pricing sensitivity, risk perception etc. across markets
• Adapt experimentation strategies to local market conditions, including regulatory, behavioral and cultural differences
• Ensure learnings from experiments are documented and shared across markets
• Balance global scalability with local optimization opportunities

Cross-Functional Collaboration

• Partner with Marketing, Product, Compliance, Risk, Data and Engineering teams
• Ensure alignment between paid acquisition strategy, landing experience, and product funnel
• Challenge assumptions and advocate for data-driven decision making

KPI & Performance metrics

Success in this role will be measured by:

• Incremental revenue impact generated through CRO initiatives
• Conversion rate uplift (overall & per funnel stage)
• Revenue per visitor (RPV) growth
• Experimentation velocity
• Share of experiments generating actionable insights
• Time from hypothesis to experiment launch and decision

• Proven track record of delivering measurable revenue impact
• Hands-on experience with experimentation
• Experience optimizing high-volume digital funnels
• Proficiency with web and product analytics platforms (e.g. GA4, PostHog, Optimizely)
• Expertise in experimentation tools
• Knowledge of experiment design, statistical analysis and result interpretation
• Understanding of funnel analysis, event tracking and data integrity
• Ability to work with data directly
• Understanding of UX/UI and behavioral psychology principles
• Strong business acumen and ability to prioritize for impact
• Excellent stakeholder management skills
• Fluent English (written & spoken)

Priekšrocības

• Experience in regulated industries (fintech, lending, banking)
• Experience working across multiple international markets
• SQL knowledge is a plus

• A competitive monthly salary starting from 3000 EUR gross, depending on your experience
• Hybrid life – 3 days in the office, 2 days in your personal kingdom
• Workcation – enjoy up to 2 weeks per year working from anywhere
• Annual bonus & salary review once a year – because progress matters
• Learning & growth opportunities chosen by you, approved by us
• Birthday off – your day, your rules
• Health insurance after probation – extra coverage to keep you fully protected
• Private gym on office premises – employee-only