Sales & Growth Lead

Senior Group is a rapidly growing company with more than 20 years of experience in senior care. The company operates in the field of social welfare, creating carefully designed social care solutions across the Baltics, both for home care and long-term care in senior residences.

We are looking for an entrepreneurial and results-driven Sales & Growth Lead to accelerate the company's commercial growth and strengthen our market position. This is a unique opportunity for someone who enjoys building, testing, and scaling new initiatives, combining strategic thinking with hands-on execution.

You will lead a small team, develop commercial partnerships, launch growth initiatives, and drive revenue generation across multiple channels. In line with our mission, your work will contribute to freeing the people of Europe from the fear of aging by offering care based on dignified, responsible, and humane relationships.

Responsibilities we will trust you with:

• Develop and execute the company's sales and growth strategy to achieve ambitious revenue targets;
• Lead, coach, and develop a team of 3-4 commercial professionals;
• Identify and secure new business opportunities, partnerships, and growth channels;
• Build and maintain strong relationships with clients, partners, agencies, and key stakeholders;
• Personally lead strategic negotiations and close high-value deals;
• Develop, implement, and optimize sales processes, KPIs, and CRM usage;
• Drive revenue growth through cross-sell and upsell initiatives;
• Initiate and oversee promotional campaigns, commercial activities, and growth programs;
• Collaborate with external agencies and partners to launch effective lead generation and marketing initiatives;
• Contribute to social media content distribution, particularly video content, across platforms such as Facebook and YouTube;
• Oversee and evaluate SEO and PPC activities from a commercial performance perspective;
• Measure, analyze, and report on the effectiveness and ROI of all commercial initiatives;
• Take ownership from idea to execution, creating scalable solutions that can subsequently be delegated and expanded.

• At least 3 years of successful experience in B2B and/or B2C sales with a proven track record of achieving commercial targets and closing deals;
• Strong sales, presentation, negotiation, and networking skills;
• Experience leading teams and driving performance through clear goals and accountability;
• Experience in ad-tech, digital advertising, media sales, or other growth-oriented commercial environments will be considered a strong advantage;
• Practical understanding of digital marketing, including social media content distribution, SEO, PPC, and campaign management;
• High digital literacy and proficiency working with CRM systems and performance reporting tools;
• Strong analytical skills with the ability to measure performance and make data-driven decisions;
• Knowledge of marketing agencies, media partners, and external service providers;
• Entrepreneurial mindset with a proactive approach and willingness to take ownership of business outcomes;
• Ability to balance strategic planning with hands-on execution;
• Excellent Latvian and English language skills, both spoken and written.

• Opportunity to shape and lead the commercial growth of a rapidly expanding international company;
• A key role with significant influence on business development and strategic decisions;
• Collaboration with an international team and innovative solutions in a meaningful industry;
• Flexible work regime (onsite or remote) based on business needs;
• €3,800-4,500 gross + quarterly performance bonus;
• Health insurance after the probation period and all social guarantees.