Team Lead, CRM Campaigns (LV)

Lead the team behind our newsletters and campaigns to millions of customers across 20+ online shops. You own the campaign program, the deals and the creative, carry the revenue and margin targets, and use AI to build and scale it all faster. A hands-on leadership seat.

Have you owned a newsletter or campaign program and led the team that ships it? We are hiring the person who runs CRM Campaigns: the newsletters, deals and creative that reach millions of customers across 20+ online shops, and the team behind them.

This role owns our newsletter and campaign program: what goes out across 20+ online shops and many brands, the deals and discounts, the creative, and the revenue, margin and profit that come with it. You set the plan, stay hands-on building campaigns yourself, lead and grow the team, and lean hard on AI to move faster. This is the live campaign engine, not the automated lifecycle program.

In a nutshell -own the newsletter and campaign program, the deals and the numbers, and lead the team that ships it, with AI at the center.

At a glance

Location

Riga, Latvia

On-site

Team

CRM Campaigns

reporting to the Head of CRM

Scope

Newsletters & campaigns

deals creative the numbers

Hours

CET overlap (required)

European core hours

Experience

Typically 5+ years

incl. leading a team

Compensation

EUR 3,200 - 3,800

gross per month

The role in detail

What you will do, and what we need from you. Side by side, no surprises.

What you will do

Day-to-day, week-to-week. Real work, not job-description boilerplate.

• Lead the CRM Campaigns team.

Line-manage the team: 1:1s, development, performance, hiring, and how work is prioritised.

• Own the newsletter and campaign program.

Set the plan and calendar across 20+ shops and many brands, what goes out, to whom and when, and stay hands-on setting campaigns up yourself.

• Own discounts and deals.

Plan the deal and discount calendar and the commercial logic behind it.

• Own the creative.

Drive the concept and creative quality of campaigns, not just the mechanics.

• Own the numbers.

Carry the channel's targets of revenue, margin and profit, and steer the program, testing and measuring, to hit them.

• Put AI at the center.

Use agentic AI to build and scale campaigns faster, and raise the whole team's AI capability.

• Typically 5+ years in CRM, email or campaign marketing.
• People-leadership experience.
• Hands-on command of a CRM/ESP platform.
• Hands-on, demonstrable experience with agentic AI.
• Comfort owning commercial targets.
• A creative eye for campaigns.
• Working-level English and CET overlap.

Nice to have

• Multi-brand or multi-market CRM at scale.
• Multichannel experience.

• Real ownership the newsletter and campaigns lead seat: program, team and numbers
• Modern CRM + AI stack Emarsys + agentic AI
• International exposure globally distributed teams
• Local benefits health coverage, paid leave and local perks